We do not believe the solution to a kinder, healthier lifestyle is to force food choices. Instead we actively support people in choosing a healthy, wholefoods, cruelty-free, plant-based lifestyle by providing information and advice throughout their journey.
We advocate for the rights of all species, and value transitioning away from all cruel and unsustainable forms of
intensive agriculture in both plant
and animal farming.
Growing science around the world is showing that chronic disease, obesity, diabetes, many cancers, & increasing immune-deficiencies in Western culture can be treated, decreased, and often cured with a healthy, wholefoods
The leading cause of deforestation around the world is from animal agriculture. While Fossil Fuels are highlighted as a major contributor to climate change, many people still do not understand the devastation intensive animal agriculture is causing.